Room on the Broom

Chessington (Merlin Entertainment)

[Work] Destinations

Client: Chessington (Merlin Entertainment)
Project type: Destinations
2019

A Magical Journey into the Legendary Children's Book

Results

m² walk-through: 1,300+

Destinations

Aims

Our aim was to create a magical and memorable attraction that transports visitors into the heart of the Room on the Broom story. By combining storytelling prowess with detailed 3D visualisations, we aimed to engage both adults and children, making it Chessington's flagship attraction.

Working alongside Merlin Magic Making and Magic Light, Seeper designed a captivating new attraction at Chessington World of Adventures, bringing the magical world of Room on the Broom to life.

Seeper’s design brings the beloved children’s book, Room on the Broom, to life through immersive storytelling at Chessington.

Insights

The project began with creative concept visuals and narrative development in collaboration with Merlin Magic Making and Magic Light. Utilising our 3D visualisations, we specified the content, hardware, and personnel required to build the attraction. Room on the Broom has since become a must-visit destination at Chessington World of Adventures, attracting thousands of visitors daily with its whimsical charm and immersive storytelling.

Coverage

The Room on the Broom Ride receives thousands of visitors daily at Chessington World of Adventures. It has been prominently featured in Chessington's promotional campaigns, attracting widespread media attention and cementing its reputation as a premier family attraction.