Kraftwerk

Volkswagen

[Work] Brand worlds

  • Client: Volkswagen
  • Project type: Brand worlds
  • 2010

A Decade of Autostadt in 3D

Results

Years of Autostadt celebrated
  • Brand worlds

Aims

Create a visually stunning 3D projection mapping show on the Volkswagen factory in Wolfsburg, celebrating the 10-year anniversary of Autostadt. Develop a narrative that embodies Volkswagen’s brand values through animated art, complemented by an epic sound design and musical score. Engage Volkswagen's senior team, locals, and enthusiasts in a monumental celebration, and ensure the event reaches a wider audience online.

Celebrated the 10th anniversary of Autostadt by using the iconic Volkswagen factory at Wolfsburg as a canvas for a 3D animated art show, reflecting Volkswagen's brand values with epic sound design and musical score.

A 3D animated show at Volkswagen’s Wolfsburg factory, showcasing brand values, vibrant visuals and sound for Autostadt's 10th anniversary.
A 3D animated show at Volkswagen’s Wolfsburg factory, showcasing brand values, vibrant visuals and sound for Autostadt's 10th anniversary.
Kraftwerk Volkswagen Autostadt
A 3D animated show at Volkswagen’s Wolfsburg factory, showcasing brand values, vibrant visuals and sound for Autostadt's 10th anniversary.
A 3D animated show at Volkswagen’s Wolfsburg factory, showcasing brand values, vibrant visuals and sound for Autostadt's 10th anniversary.

Insights

The project successfully highlighted Volkswagen's brand values through innovative 3D animation and immersive soundscapes, drawing praise from attendees, including Volkswagen's senior team and locals. The event not only celebrated a significant milestone but also garnered substantial online viewership, amplifying its impact beyond Wolfsburg. This celebration reinforced Volkswagen's commitment to innovation and community engagement, creating a memorable experience for all.

Celebrating the 10th Anniversary of Autostadt by using the Iconic Volkswagen Factory

Seeper

Behind the scenes…

A 3D animated show at Volkswagen’s Wolfsburg factory, showcasing brand values, vibrant visuals and sound for Autostadt's 10th anniversary.
A 3D animated show at Volkswagen’s Wolfsburg factory, showcasing brand values, vibrant visuals and sound for Autostadt's 10th anniversary.
Kraftwerk Volkswagen Autostadt
A 3D animated show at Volkswagen’s Wolfsburg factory, showcasing brand values, vibrant visuals and sound for Autostadt's 10th anniversary.
A 3D animated show at Volkswagen’s Wolfsburg factory, showcasing brand values, vibrant visuals and sound for Autostadt's 10th anniversary.
Kraftwerk Volkswagen Autostadt

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Autostadt, 38440 Wolfsburg, Germany

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