Kings Mall Retail

Schroders

[Work] Developments

  • Client: Schroders
  • Project type: Developments
  • 2019

Interactive Retail Revolution

  • Developments

Aims

Develop an engaging digital experience to attract visitors to Kings Mall. Integrate custom motion graphics and advanced LED systems to reflect seasons, weather, and time of day. Enable visitors to personalise the mall’s appearance using social media, making it a dynamic and interactive retail space.

Attracting the next generation to the redeveloped Kings Mall in Hammersmith, London, with a dynamic, interactive environment using custom motion graphics, social media integration, and advanced LED technology.

Kings Mall in Hammersmith, London
Kings Mall in Hammersmith, London
Two people enjoying an immersive experience at the Kings Mall Retail.
Two people enjoying an immersive experience at the Kings Mall Retail.
A photo of the Kings Mall Retail.

Insights

Seeper created a system allowing visitors to tweet their favourite colour, transforming the mall's look and feel, and integrated real-time weather data to influence exterior LED displays. Developed a content management system for operators to manage advertisements and sequences. Implemented high-resolution LED walls and programmable LEDs into the building’s architecture, complemented by a multi-channel audio system and bespoke lighting sculpture inside the mall. Attracted millions of visitors annually, establishing Kings Mall as a premier retail destination in London.

Transforming Kings Mall with Digital Innovation

Seeper

Behind the scenes…

Kings Mall in Hammersmith, London
Kings Mall in Hammersmith, London
Two people enjoying an immersive experience at the Kings Mall Retail.
A photo of the Kings Mall Retail.
Kings Mall in Hammersmith, London
Kings Mall in Hammersmith, London

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Kings Mall: King Street, Hammersmith, London W6 0BU

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